Accessing the service will soon be possible for users by simply logging in through its website on their computers, as confirmed by Meta Platforms, the parent company of Facebook and Instagram.
Meta Platforms announced on Tuesday its launch of the web-based version of Threads, a text-centric social media platform, as a strategic move to retain professional users and secure a competitive advantage over its rival, formerly known as Twitter.
Threads’ users will soon have the option to utilize the microblogging platform through its website on their computers, as stated by the company that owns Facebook and Instagram.
In a Threads post, Meta CEO Mark Zuckerberg mentioned that the web version would be progressively reaching users “over the next few days.”
This highly anticipated release could significantly expand Threads’ adoption rate among power users, such as brands, corporate accounts, advertisers, and journalists. This demographic can now leverage the platform on a larger screen for enhanced usability.
Threads initially garnered substantial attention, amassing over 100 million sign-ups within five days of its July 5th launch. However, its popularity waned as users gravitated back to the more familiar X platform after the initial excitement.
Within just over a month, the daily active users on the Android version of the Threads app plummeted from a peak of 49.3 million to 10.3 million, as reported by analytics platform Similarweb in a report dated August 10th.
Meta has plans to incorporate additional functionalities into the web experience in the upcoming weeks, according to their announcement.
